ELT in Brazil

Genre: Instagram reel of an unmissable English course offer

Communicative purpose: Convince poor souls to buy the unmissable course

Audience: Students who haven’t had the opportunity to take a good English course and now need to speak English urgently

Layout: Title on top often alongside an empty threat (only 3 left, discounted price until midnight), subtitles so you can’t avoid getting the message, ominous clickable link

Content: Groundbreaking method to learn English in a week without grammar, vocabulary, or classes even. Might contain AI. Might also claim the existence of a nationwide teachers’ conspiracy to teach slowly

Organization: Short sentences spoken loudly while staring at the camera with googly, stalkerish eyes

Grammar and lexis: Frequent use of the imperative, modals of deduction to make wild assumptions about students’ lives. Overused adjectives for flair (innovative, secret method, AI powered/enhanced)

Style: informal and arrogant, sounds like your friend but it’s definitely a trap